Canesten

Your Body’s Color Palette

Challenge

To challenge the silence around feminine care with innovative, stigma-free storytelling that teaches women what their bodies are communicating—without shame or confusion.

Solution

Canesten is helping women decode their body’s language by redesigning pads, yeast infection creams, BV treatments, and feminine wipes to match the color cues of their discharge. Each shade becomes a signal—guiding women toward the right product for the right symptom.