Challenge
Reframe milk as a cool, everyday drink that adults won’t feel judged or ridiculed for enjoying.
Always In the Mood
Solution
Our generation is the least sexual generation and that’s a fact. We are repositioning milk as a sexy and exciting drink, helping Gen Z and milineials find allure in the mundane.
On-The-Go Bottle
Milk Carton
OOH
OOH
Instagram Posts
