Rare Beauty

Bring Beauty Back

Challenge

To illustrate Rare Beauty’s commitment to eco-friendly initiatives by showing how our products can return, renew, and give back to the planet.

Solution

Bring Beauty Back gives every Rare Beauty product a second life—whether you choose to refill your favorite blush or return empty bottles to our recycling boxes. By inviting consumers to bring it back to Rare Beauty, we become the end destination for packaging, not the planet. Because beauty shouldn’t stop at the last drop—it should come full circle, with every blush refill planting a tree and supporting forest-restoration initiatives.